The IPL 2020 season is just a few weeks away. While all the other teams are getting ready to up their social media game, Royal Challengers Bangalore (RCB) have taken an unprecedented route. The franchise have removed their profile picture and posts from various social media accounts, including Facebook, Instagram and Twitter. RCB’s social media disappearance has befuddled their fans. Also, the cricketing fraternity is pondering over the same.
RCB captain Virat Kohli asked whether the team needed any help from him.
Posts disappear and the captain isn’t informed. 😨 @rcbtweets, let me know if you need any help.
— Virat Kohli (@imVkohli) February 13, 2020
His teammate and RCB’s chief spinner, Yuzvendra Chahal expressed surprise over the missing posts his from his team’s social media.
Arey @rcbtweets, what googly is this? 🤔 Where did your profile pic and Instagram posts go? 😳
— Yuzvendra Chahal (@yuzi_chahal) February 12, 2020
Other cricketers, teams and experts also took to Twitter after being astonished by RCB’s actions.
Folks at @rcbtweets, what’s happened to our social media accounts? 😳 Hope it’s just a strategy break. 🤞🏼
— AB de Villiers (@ABdeVilliers17) February 12, 2020
Hey guys, any idea what’s on with @rcbtweets? All posts deleted on Instagram, no profile pictures on Twitter and Facebook…..
— Harsha Bhogle (@bhogleharsha) February 12, 2020
In case you’re rebranding, do let us know if you need any help, @RCBTweets!
We know a thing or two 😉 pic.twitter.com/1nKpDJ7SbV
— Delhi Capitals (@DelhiCapitals) February 12, 2020
— SunRisers Hyderabad (@SunRisers) February 12, 2020
RCB’s actions have come a day after the IPL franchise signed with Muthoot Fincorp as their title sponsor for IPL 2020. A three-year partnership was announced on Tuesday. The partnership of title sponsor for the marquee T20 side includes the “jersey-front” logo placement, which will be easily visible on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms. Thus it is possibly the rebranding activity of RCB’s social media handles.